Moncler | Campaign | Playbook

A cliché line which passes our ears millions of times in the life span ‘life is short, enjoy every part of it’, how true is this? How will you explain your now? A heart who desires to reach the zenith, to imagine to believe in it. A mind who understands the desires of the heart and supports.

Living in present is extraordinary in human race. It’s a trailer of a movie which will decide future and will become memory for the past. My play book is about my journey. I dream every day to be someone notable, someone who has the power to control and create. I found myself indulging in wishing for my posterity. I forgot to enjoy the process, the journey. While climbing my mountain, I observed my life is whimsical, I learned I lost but most importantly i'm living it now.

Through this campaign, we depict the journey of today. bold and loved personality breaks the stereotypes of a made up society and decides to write her life in a more fun way. While moving forward towards the goals, I want to make my today perfect.