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"I SEE YOU" Virgil Abloh - A TRIBUTE TO THE MAN WHO TAUGHT US TO SEE
Project type
Art Direction
Location
Milan, Italy
Project type
Art Direction
“I SEE YOU” was a powerful tribute to Virgil Abloh, presented by Afro Fashion Association during Milan Fashion Week as part of the Black Carpet Awards. The project was inspired by Abloh’s words and legacy, celebrating his impact on a generation of creatives and his ability to make underrepresented voices feel seen.
Udeesha was part of the art production team for this campaign, playing a key role in managing cross-functional teams and ensuring seamless execution. The project was shot at the iconic Apple Store Piazza Liberty, a space known for hosting culturally significant creative activations.
Her involvement spanned team coordination, production management, and on-ground execution, contributing to the delivery of a campaign that merged cultural tribute with high-impact visual storytelling.
This project stands as a reflection of Udeesha’s ability to operate at the intersection of fashion, art, and cultural narrative, translating legacy into experience.
